Justin Brands @ Inventiva.

Inventiva, Inc. has been retained by Justin Brands Inc. for the company’s first comprehensive Hispanic marketing effort. Inventiva will provide advertising and promotional support aimed at increasing sales of the company’s Justin, Tony Lama and Justin Original Workboots brands in the Hispanic market.

Inventiva is preparing mass media and promotions plans for 2002 that will break in selected Texas markets during the first quarter, based on market research and a two-market trial the Agency conducted for Justin Brands during the second half of 2001.

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