JWT Houston To Handle Texaco Brand Marketing.
October 12, 2001
Equiva Services LLC, the marketing services arm for the Shell and Texaco brands in the United States, has
selected J. Walter Thompson Houston to handle all Texaco-branded marketing services for the retail business in the U.S. Billings were not disclosed.
Mike Iribarren, General Manager of Marketing, Equiva Services LLC said, “We believe that by tapping the creative resources of JWT, already the global agency-of-record for Shell, we can achieve efficiencies in the management of
the Shell and Texaco brands.”
Michael McDonald, General Manager of JWT Houston, said, “We are delighted to partner with Equiva Services and add Texaco brand marketing communications to our client portfolio.”
