Mercury Mambo Hispanic Point-of-Purchase.

Mercury Mambo, a design collective dedicated to developing targeted point-of-purchase materials, officially launches. A division of Hispanic marketing partnership The Backshop, Mercury Mambo will focus its efforts on the design and production of culturally relevant Hispanic point-of-purchase materials ranging from display signage to 3-dimensional merchandising spectaculars.

“As the fastest growing segment of the population, the U.S. Hispanic market represents a tremendous opportunity for marketers. However, cultural nuances, language barriers and retail idiosyncrasies can often deter a marketer’s best efforts, ” said Becky Arreaga, Backshop co-founder and managing partner of Mercury Mambo. “Mercury Mambo understands the power of POP in this type of environment. More than ever, POP has the power to influence, the power to educate and the power to motivate.”

Mercury Mambo was created to provide marketers with a one-stop resource to meet all of their POP needs. “Whether it is evaluating existing POP programs for relevance to their Hispanic consumer or designing a custom program, Mercury Mambo is dedicated to increasing the power of POP exponentially!” added Arreaga.