Morales – Business Development For Latino Markets @ GMR Marketing.

GMR Marketing has appointed Mitchell Morales as Director, Business Development/Latino. In this newly created position, Morales will be responsible for the identification, cultivation, and presentation of new entertainment event marketing prospects within the U.S. Hispanic marketplace. He will be based in GMR Marketing’s New York office and will report to Rick Arnstein, Executive Vice President.

Mr. Morales has extensive experience in the entertainment, agency and Hispanic areas. Prior to joining GMR Marketing, he was Director of Artist Relations & Online Content for Endigital.com, Inc., NY, a joint venture between CFA/SFX, the world’s largest Hispanic event marketing agency. He also held the position of Director of Artist Development, for Caliente/Atlantic Records, in New York, where he directed the promotion and marketing of critically acclaimed Latino artists’ albums. He also held positions at Madison Square Garden Entertainment where he was Director of Concerts and Track Entertainment as Marketing Director, both in New York.

Arnstein commented that, “Morales brings GMR Marketing the exact expertise to help us expand our Hispanic marketing. His understanding of the entertainment business and the Hispanic marketplace will help us grow in an ever-growing area.” GMR Marketing already has many Hispanic events in place including the Miller Lite Texas Title Belt, among others.