Publicis Sanchez & Levitan AOR For British Airways LatAM.

British Airways has selected Miami-based Publicis Sanchez & Levitan, the recently formed Hispanic marketing unit of Publicis in the United States, as its Agency of Record for the Latin American region.

“We chose Publicis Sanchez & Levitan because of their excellent reputation as a specialist agency with strong creative and integrated marketing credentials,” said Stacey Tsassis, marketing manager for Latin America and the Caribbean at British Airways. “Because of their expertise and geographic location, they are especially well-suited to service our business from their Miami hub. In addition, as part of Publicis, they offer us the added dimension of strong international resources.”
Publicis Sanchez & Levitan was awarded the business following a competitive review. With this assignment, Publicis Sanchez & Levitan becomes lead agency for all advertising and marketing communications programs for the brand in Argentina, Brazil, Chile, Colombia, Mexico and Venezuela. One of the first assignments for the agency will be the launch of the airline’s new Club World flat bed seats throughout the LATAM region.

“We are delighted to have the opportunity to partner with British Airways at this important juncture to help introduce its newest top-of-the-line products and services to the Latin American market,” said Aida Levitan Ph.D., Co-Chairman and Chief Executive Officer, Publicis Sanchez & Levitan.

“With the rising economic influence of Hispanic consumers throughout the Americas,” added Fausto Sanchez, Co-Chairman and President, Publicis Sanchez & Levitan, “It is more important than ever to be able to reach the customer with messages that are culturally relevant and strategically consistent.”