Torre Lazur McCann Launches Multicultural Healthcare Group.

In a move to solidify its commitment to multicultural and multi-ethnic communities, Torre Lazur McCann has created a new Multicultural Healthcare Marketing Business Unit to focus on their specific needs and values. The stand-alone group, a part of the Torre Lazur McCann “corridor,” will provide a range of creative and strategic services that are unique to these emerging majority markets.

“Our addition of the Multicultural Healthcare Marketing Group gives us the opportunity to assume a leadership position in helping industry and government enhance the quality and delivery of healthcare among the emerging majority,” said Michael MacLeod, CEO of Torre Lazur. “The team is experienced, well-respected and understands not only the healthcare industry, but most importantly, the mindset of multicultural audiences.”

Heading the new division are Sheila Thorne, President and John Doscher, Vice President – seasoned communications professionals with healthcare marketing expertise and a track record to help build and broaden this practice.

“Joining Torre Lazur McCann is a significant step – we have the commitment, the resources and the network to deliver multicultural best practices to our clients. For the physician, cultural competence enhances adherence that leads to improved clinical outcomes. For the pharmaceutical representative, cultural competence is key to sales success,” explained Ms. Thorne. “Although our strategies and tactics are driven by a return-on-investment business imperative, we are passionate about making a difference in the lives of people who disproportionately suffer from chronic disease and premature death.”