Toyota Appoints Carisma Advertising – Toyota’s AOR In Mexico.

Toyota Motor Sales de Mexico announced the appointment of Carisma Advertising as the ad agency that will design and develop the advertising strategy to reinforce its entrance into the Mexican market, planned for the second quarter of 2002.

Carisma Advertising is a strategic alliance between Guillermo Flores Kanchi, President of Flores Kanchi Publicidad, based in Mexico City and Ad Americas, an agency located in Los Angeles and specializing in the Hispanic market. Ad Americas is a subsidiary of David-Elen Advertising and is directed by Liz Castellas. Its current accounts amount to 35 million dollars and it has 33 employees. Some of its most important clients are: Toyota (for 16 years), McDonalds and Safeway.

“Carisma Advertising is a young agency, which combines experience, wide knowledge of the Mexican market and great creativity. We are very pleased with this decision,” affirmed Jose Luis Sanchez Andion, General Director of Toyota Motor Sales de Mexico. “Additionally, by choosing a Mexican agency, Toyota reaffirms its worldwide tradition of working and promoting the resources of the countries where it operates,” added Sanchez Andion.

Guillermo Flores Kanchi stated: “We are in the process of Total Immersion into Toyota’s philosophy so we can develop a deep knowledge of the brand’s attributes, values and its products, in order to communicate them to the Mexican market.”

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