Latino Kings Of Hip Hop Tour.

Hip hop fans across the country will have the opportunity to see today’s top Latino hip hop artists perform together in the Latino Kings of Hip Hop Tour. The tour begins July 28, 2004 and will be headlined by multi-platinum artist Fat Joe along with his group, The Terror Squad, and will include artists Frankie J, Play-N-Skillz and Tony Sunshine.

Over the past ten years, Latino youth – both English- and Spanish-speaking – have increasingly made hip hop, R&B and reggaeton their most preferred forms of music. In fact, Latinos have eclipsed both the African American and general markets as the ethnic group that represents the largest purchasers of hip hop music. The Latino Kings of Hip Hop Tour will be unprecedented in bringing the hottest Latino talent in the genres of music that are most relevant to Latino youth together on one stage!

The tour kicks off with a show in New Haven, CT on July 28 and will continue through the Northeast before continuing on to reach twenty markets throughout the United States and ending in California in August. Yet another unprecedented aspect of this tour is that it will not favor any one particular region of the country. For that reason, the tour’s production team has taken care to book artists for the tour that resonate strongly amongst Latinos of all national origins from every part of the United States. In order to remain responsive to the local urban flavor of markets included in the tour, regional artists with a strong following will have the opportunity to be included in the tour.

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