AAF Corporate Academy To Address Recruitment Needs.

Recognizing a growing demand for top-notch new hires in the advertising industry, the American Advertising Federation (AAF) is launching the AAF Corporate Academy. This customized program will allow corporations to team with AAF college chapters in the search for new entry-level hires and interns and to build permanent on-campus relationships. Leo Burnett USA has signed on as the founding corporate
sponsor, and the AAF seeks other interested companies to join in.

The AAF Corporate Academy will provide employers with academically talented communications students who will receive on-the-job training for future employment. Such a program will establish firm communications, partnerships and loyalty between corporations and college chapters, yielding better trained future employees.

“This new alliance with Howard University and AAF underscores our commitment to hiring and retaining quality talent,” said Brad Brinegar, CEO of Leo Burnett USA. “We value the fresh perspectives of students and know their input can only strengthen our company.”

“I know the students will be thrilled to learn from the best, and work with such prestigious companies as Leo Burnett USA,” said Connie Frazier, chair of AAF’s academic division and the advertising/public relations sequence coordinator at Howard University. She adds that the enthusiasm of these students is a great untapped resource for the advertising industry.

To learn more about the AAF Corporate Academy and to become involved with the program, contact Mary Ellen Woolley, senior vice president-education services at (202) 371-2311 or mw******@aa*.org.

The AAF is the advertising trade association that represents the ad industry in its entirety. AAF’s 130 corporate members are advertisers, agencies and media companies that comprise the nation’s leading brands and corporations. AAF’s national network of 210 ad clubs and local ad federations are home to 50,000 advertising professionals. In addition, AAF connects industry with an academic base through its 260 college chapters and its National Student Advertising Competition (NSAC): College World Series of Advertising.

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