Burger King Names Senior Vice President Marketing Programs & Sales.
September 15, 2001
Burger King Corporation announced the appointment of Fredrick (Rick) Dow to senior vice president, marketing programs & sales, effective October 22nd. He will report directly to Chris Clouser, executive vice president and chief global marketing officer. In this position, Dow’s main focus will be to develop and implement Burger King’s strategic marketing programs. Reporting to Dow will be product marketing, advertising and promotions, consumer research, partnerships and alliances and field marketing and sales.