Consulate General of Mexico & Bank of America Announce New Services For Hispanics.

The Consulate General of Mexico and Bank of America partnered to unveil several new initiatives that will directly benefit Phoenix’s large Hispanic population. The bank, which has a lengthy history of supporting the Hispanic community, introduced SafeSend, a first-of-its-kind international ATM remittance service designed to revolutionize the way people send money to their family and friends in Mexico. Additionally, the bank announced that it will begin accepting the Mexican Consulate ID card on a nationwide basis.

SafeSend, currently available to consumers nationwide via 1-866-SAFESEND or online at http://www.bankofamerica.com/safesend , is rolling out to 21 participating banking centers in Phoenix. By August, Bank of America will introduce the SafeSend service to participating banking centers in an additional 11 markets across the country, reaching more than 50% of the Mexican population in the U.S.

The first-of-its-kind product will be supported by the bank’s largest brand and product advertising campaign targeted exclusively to Hispanic consumers. Created and developed entirely in Spanish, the TV, radio and print ads will include the tagline “Creemos en Ti,” which means, “We believe in you.”

“Bank of America always has been a pioneer in developing innovative ways to serve diverse communities,” said Ruben Beltran, Consul General of Mexico in Phoenix. “SafeSend is the first safe, trustworthy, and convenient ATM-based international remittance service to Mexico. This product, combined with the acceptance of the Matricular card and the unprecedented ad campaign demonstrates how committed Bank of America is to Phoenix’s Hispanic population.”

“SafeSend was created based on direct input from our customers. They wanted an easier — and less expensive — option to send money to their loved ones in Mexico,” said Cecilia Hernandez, Bank of America Southwest Consumer Bank executive. “The development of SafeSend is just one of the ways Bank of America is working in the interest of the Hispanic community. We understand and care about the strong family bonds our customers maintain with loved ones in Mexico — and their need for more convenience and security when sending money across the border.”