Disney Interactive Enters Hispanic Market.

Disney Interactive announced that it will enter the Hispanic market, launching for the first time Spanish-language interactive entertainment products in the United States and Puerto Rico.

A diverse slate of titles across the company’s key segments of Learning, Creativity and Games will be marketed through traditional retailers, Hispanic-exclusive retailers and Hispanic distributors, and available at retail in November.

“By marketing and distributing Spanish-language games, learning and other interactive products, Disney Interactive has shown its commitment to preserving the values and culture of the Hispanic community,” said Isabel Valdes, principal, Santiago Valdes Consulting LLC, a specialist firm in multi-culture marketing. “This initiative bridges a gap between Hispanic parents and children, who can preserve their native language while experiencing the entertainment value of Disney in a whole new way.”

“Disney Interactive is proud to bring our products in Spanish to Hispanic families,” said Jan Smith, president, Disney Interactive. “While The Walt Disney Company has always allowed families to come together through adored characters and rich storytelling, Disney Interactive is taking that one step further, offering Hispanic parents and kids the chance to experience interactive entertainment within the context of their own culture.”

Disney Interactive will launch its offering with the following titles:

— Disney’s Centro De Actividades, El Rey Leon (Disney’s The Lion King Activity Center)

— Disney’s Libro Animado Interactivo, Pocahontas (Disney’s Pocahontas Animated StoryBook)

— Disney’s Libro Animado Interactivo, El Rey Leon (Disney’s The Lion King Animated StoryBook)

— Disney’s Libro Animado Interactivo, Winnie Puh y el Arbol De La Miel (Disney’s Winnie The Pooh & The Honey Tree Animated StoryBook)

— Disney Estudio Grafico, 101 Dalmatas (Disney’s 101 Dalmatians Print Studio)

— Disney Estudio Grafico, Presentando Disney Hercules (Disney’s Hercules Print Studio)

— Disney’s Libro Animado Interactivo, 101 Dalmatas (Disney’s 101 Dalmatians Animated StoryBook)

— Disney’s Libro Animado Interactivo, Presentando Disney Hercules (Disney’s Hercules Animated StoryBook)

— Aventura Interactiva, La Sirenita (Ariel’s StoryStudio)

— Artista Magico de Disney (Disney’s Magic Artist Classic) Hispanic Population Growth and Computer Use

In addition to its own sales force, Disney Interactive is collaborating with Latin Links Inc., the outside exclusive sales representative of Disney Interactive Spanish-language products for the United States and Puerto Rico.

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