The Doughnut Craze Is Taking A Bite Out Of Pre-Packaged Baked Goods Sales.

As sales of most packaged sweet-baked goods decline, marketers are seeing a window of potential through the recent American phenomenon of the doughnut.

Sales of pre-packaged sweet baked goods increased only 0.9% in 2002 to $12.4 billion in sales, according to The U.S. Market For Sweet Baked Goods- 5th Edition, a newly published Packaged Facts report available at MarketResearch.com. In comparison, doughnut marketers saw a 9% gain over 2001, pushing sales to $3.6 billion.

Of course, there’s nothing new about doughnuts. But the tasty treat is enjoying a resurgence thanks to the cult-like status of the Krispy Kreme doughnut, which can be found in proprietary shops, supermarkets and even foodservice outlets that sell their own baked goods. The popularity of doughnuts as a whole is cutting significantly into the market share of more traditional packaged baked goods marketers.

“In a strange bit of irony, pre-packaged baked goods manufacturers actually can combat the doughnut trend – and stem losses – by catering to growing consumer demand for healthier fare,” said Don Montuori, Acquisitions Editor for Packaged Facts. “Offering lower fat, natural, or organic alternatives in convenient, portable packages holds great promise for re-capturing market share among busy, health-conscious consumers.”

For more information at http://www.MarketResearch.com

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