Kmart Unveils ‘Savings Are Here To Stay’ Marketing Campaign.

Kmart Corporation announced a nationwide marketing campaign designed to redirect loyal consumers from those stores slated to close as part of the Company’s recently filed plan of reorganization, to the next closest Kmart location. Beginning Sunday, February 2, Kmart will roll out its “Savings Are Here To Stay” promotion, which includes $150 coupon savings books, a series of $500 shopping sprees and special “relocation” materials developed to make a customer’s transition from a closing store to a new store as easy as possible.

As part of Kmart’s “Savings Are Here To Stay” campaign, every store across the country, including stores scheduled to close, will receive hand-out coupon books good for up to $150 in savings on favorite national brands and Kmart exclusives. Using a coupon, shoppers who transfer prescriptions to a new Kmart pharmacy will receive a $10 Kmart Gift Card good towards their next merchandise purchase. Customers also will find savings up to $5 on Kodak photo processing in their “Savings Are Here To Stay” coupon books. The coupon books are good only at stores scheduled to remain open and are available chain-wide while supplies last.

In addition, closing stores will distribute Register Reward Receipts (available 2/2 to 3/10) to customers who make a minimum purchase of $10 or more. The Register Reward Receipts are redeemable for savings of up to $12 off a purchase of $100 made at a nearby Kmart store which will remain open. Closing stores also will pass out maps and address information for the nearest open Kmart stores in every shopping bag.

“While the closing of Kmart stores in certain markets is a necessary part of Kmart’s drive to emerge from Chapter 11 as quickly as possible, we understand how it affects our loyal consumer base,” said Julian C. Day, president and CEO, Kmart Corporation. “The ‘Savings Are Here To Stay’ campaign is designed to give our loyal customers the incentive and information they need to transition to a new store, while assuring shoppers nationwide that Kmart remains open and ready for business.”

Visitors to Kmart stores that will remain open will get a chance to enter to win one of 20 Kmart “Savings Are Here To Stay” $500 Shopping Sprees. Entry forms can be picked up at participating store customer service counters. No purchase is necessary. See entry forms for official rules and details. Kmart’s “Savings Are Here To Stay” campaign will be supported by newspaper Run of Print advertising running February 2, and in-store and parking lot marketing displays.

Skip to content