Miller Brewing Company & Allied Domecq Launch Stolichnaya Citrona In Regional U.S. Markets.

Miller Brewing Company and Allied Domecq PLC. announced the regional debut of Stolichnaya Citrona, a malt beverage with a crisp blend of citrus and other natural flavors. Available in 6-pack and 12-pack bottles, as well as 24-bottle cases, Stolichnaya Citrona will begin to be sold in select states this week and be available in all states by June 3.

In early May, Sauza Diablo, the second flavored malt beverage created by the two companies, will hit retail shelves in the same regional markets. Diablo uses citrus flavors to create a refreshing beverage appealing to legal drinking age consumers. Sauza Diablo will be available in every state by June 3.

“Both Stolichnaya Citrona and Sauza Diablo combine fresh new tastes with the strengths of global brands to create a completely new beverage experience. Initial taste tests show that these products are exceptionally refreshing to legal drinking age consumers,” said Denis McGarry, GM, VP Enterprise Brands and Business Development, Miller Brewing Company. “We’re confident those looking for flavorful choices for a variety of drinking occasions will find exactly what they want within the Miller portfolio of flavored malt beverages.”

“This is an exciting development for Allied Domecq and its premium trademarks: Sauza and Stolichnaya,” said Philip Bowman, Allied Domecq’s Chief Executive. “We are confident that the partnership between Allied Domecq and the Miller Brewing Company has and will continue to produce exceptional tasting flavored malt beverages that appeal to a growing and diverse range of adult consumers.”