National Advertisers @ Latin Grammy 2002 On CBS-TV.
August 23, 2002
According latinwebmonitor.com, there were a total of 32 unique advertisers (parent-company level) and 40 active unique brands advertised. Advertisers with multiple spots included: Acuvue 2 Colours, America Online, Budweiser “Marc Anthony Tour” and “Bud Light”, Chrysler PT Cruiser”, Dodge Ram Heavy-Duty, Dr. Pepper, Heinekin, Jeep “Grand Cherokee” and “Wrangler”, Neutrogena, Sears “Covington” and “Craftsman”, Southwest Airlines, Verizon Wireless, and Yoplait.
As with the show itself, the advertising was a mix of both Spanish and English, with about one-third of the national advertisers airing at least one spot in Spanish. Companies advertising in Spanish included: America Online, Budweiser, Chrysler, Dodge, Dr. Pepper, Heinekin, McDonald’s, Neutrogena, Sears, Southwest Airlines, Verizon Wireless, and Yoplait.
The table below lists all national advertisers who ran spots during the show, parent companies, and whether or not a URL was featured prominently during the spot.
