Nightclub & Bar Magazine: Expands Coverage To Latino & Gay Markets.

Nightclub & Bar Magazine, a source for promotions, marketing strategies and new product information, will expand its editorial coverage to include the lucrative Latino and gay/lesbian markets. The magazine will add sections spotlighting Latino and gay/lesbian nightclubs and related beverage, food, music and entertainment trends and add thousands of Latino and gay/lesbian venues to its circulation.

The annual Nightclub & Bar/Beverage Retailer International Food & Beverage Convention and Trade Show will target these segments as well. The 2003 event, to be held March 24-26 in Las Vegas, will feature specialized tracks of educational seminars and social events for owners, operators and managers of Latino and gay/lesbian nightclubs.

“These are two distinct markets with one thing in common: They are trendsetters in nightlife entertainment,” said Kevin Seddon, CEO of Oxford Publishing, Inc., which publishes Nightclub & Bar Magazine and produces the Nightclub & Bar Shows.

“Hispanics will spend nearly $400 billion in the U.S. this year, and the nightlife industry is uniquely positioned to capitalize on this trend,” Seddon said. “The Latino segment is young, vibrant, exciting – the U.S. hasn’t seen anything like it in decades. And they love the nightlife.”

The same goes for the gay and lesbian clientele, Seddon added. “Typically, these are well-educated, upscale customers with money to spend and a passion for the nightlife scene, and they’re intensely brand-loyal.”

Expanded coverage of these segments means new opportunities for advertisers and exhibitors to get their message to decision-makers in the Latino and gay/lesbian nightlife industry. Nightclub & Bar Magazine will mail directly to owners, operators and managers of top Latino and gay/lesbian clubs. The Nightclub & Bar Show will aggressively target these segments in a direct-mail marketing campaign.

“We’re offering unprecedented access to buyers in two of the industry’s most desirable demographics,” Seddon said. “These two clienteles have very specific and often unique preferences. Get them hooked on your products, and the others will follow.”

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