Upfront Day 1 – HBCsi Revs Up The Upfront.
April 20, 2002
The Hispanic Broadcasting Corp (HBC)group of companies and HBCsi (HBC Sales Integration) began this year’s Upfront with a packed party at Float in New York City. The crowds were upbeat and very excited at seeing the upcoming programming attractions from the major media companies targeting the US Hispanic Consumers.
Agency people from California, Texas, Chicago, Miami and New York made the HBCsi their first stop on what promises to be an explosion of programs that will continue the current momentum of the Industry.
Th**************@Hi********.com
