Adolfo Aguilar & Gisela Girard Co-Chair AHAA Conference In New Orleans.

Adolfo Aguilar & Gisela Girard of San Antonio agency, Creative Civilization, will chair the fall conference of the Association of Hispanic Advertising Agencies (AHAA) in New Orleans, September 6-9 at the Inter-Continental Hotel.

The three-day event themed, Census….ConCensus 2001, is an information-rich forum where agency leaders will discuss the social implications of the census, the pace of change in the industry and winning strategies for managing an agency.

The program includes an exciting lineup of presentations by national speakers and media and industry executives including: Watts Wacker, futurist, Prof. Peter Skerry, Brookings Institute and Claremont McKenna College, Roberto Orci, La Agencia de Orci, Joe Zubizarreta, Zubi Advertising, McHenry Tichenor, Hispanic Broadcasting Corporation, Heide Gardner, American Advertising Federation, Horacio Gomes, AHAA president and Headquarters Advertising and many other speakers.

“We are delighted to host this conference at such a dynamic time in our industry,” said Adolfo Aguilar, conference co-chair and president of Creative Civilization. “With the release of the Census, corporate America has received a wake-up call saying that it’s time to make a paradigm shift in how marketing resources are allocated. Our conference will seek to build consensus, explore the unique dynamics happening within our society and our industry and equip agencies with hands-on tips for improving their bottom line.”

In addition to a full schedule of panels and presentations, the conference will include a Mardi Gras style parade through New Orleans and will close with the presentation of the 3rd Annual Advertising Age Hispanic Creative Advertising Awards.

For the full agenda or to register for the conference visit http://www.ahaa.org.

The Association of Hispanic Advertising Agencies is the national organization of firms that specialize in marketing to the nation’s 35.3 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors.

AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA helps organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America’s Hispanic consumers, who together have an estimated buying power of $458 billion.