ANA Multicultural Marketing Conference @ Key Biscayne.

The Association of National Advertisers (ANA) will hold their annual Multicultural Marketing Conference November 4-6 in Key Biscayne (Miami), Florida. The conference was developed with the support and guidance of ANA’s Multicultural Marketing Committee.

This year’s agenda is extremely powerful and features case studies and presentations from Multicultural Marketing Committee members including Johnson & Johnson, Colgate-Palmolive, Sears, Motorola, Verizon, H&R Block and
Coors plus a select number of outstanding outside experts. Specific topics and speakers are:

How to Get a Multicultural Advertising Budget -Julie Chan, Media Director, Print & Multicultural, Johnson & Johnson

How to Keep a Multicultural Advertising Budget – Phyllis Woolley, Director, African-American Marketing, Colgate-Palmolive

How to Grow a Multicultural Advertising Budget – Aida Levitan, Ph.D., Chief Executive Officer, Publicis Sanchez & Levitan

Organizing Your Multicultural Marketing Department – Gilbert Davila, VP, Multicultural & Relationship Marketing, Sears, Roebuck

Connecting With Urban Consumers: Motorola Case Study – Rachelle Morgan Franklin, VP and Director, Motorola

Connecting With African-American Consumers – Omar Wasow, Executive Director, BlackPlanet.com

Connecting With Asian-American Consumers: Verizon Case Study – Trudy Coar, Group Marketing Manager, Verizon

How Race Is Lived In America (2001 Pulitzer Prize Winner) – Gerald M. Boyd, Managing Editor, The New York Times; Soma Golden Behr, Assistant Managing Editor, The New York Times; Dana Canedy, Miami Bureau Chief, The New York Times

Connecting With Hispanic Consumers (H&R Block Case Study) – Scott Ragan, VP, Tax, Mortgage Marketing & Business Development, H&R Block; Kevin Mobley, Director, International and Multicultural Marketing, H&R Block

Segmenting the Hispanic Market By Country of Origin – Need or Myth? – Paul Mendieta, Director, Ethnic Marketing, Coors Brewing Company

The Cyclical History of Ethnicity in America – Ignazio Puccio, EVP, Chief Strategy Officer, McCann-Erikson

In addition, there will be a special evening ceremony on November 5 for the first ever ANA Multicultural Excellence Awards. These awards recognize the efforts of ANA member companies that have resulted in outstanding multicultural advertising campaigns. Winners will be announced at this ceremony and the winning campaigns will be shown.

For more information at http://www.ana.net