Hispanic Market Boom Conference In LA.

Strategic Research Institute is hosting their fourth annual “Hispanic Market Boom & Profitable Customer Relationship Strategies” conference in Los Angeles on June 5 & 6, 2003. This conference will feature over 30 experts and industry leaders who will help companies to strengthen their relationships with Latino consumers and their families. The surge in Latino buying power is estimated to reach a record high of $927 billion by 2007 and this conference will address several new areas of research, data mining, direct marketing and geo-demographic segmentation tools to help marketers build and develop a competitive edge. According to Rupa Ranganathan, Ethnic Strategist and Producer of the event, “This conference will offer very sophisticated tools and techniques to help marketers build stronger relationships with their Latino consumers who are also being actively wooed by their competition”. Lexicon Marketing will be hosting lunch reception on June 5th and the meeting will be co-chaired by Dr. Karissa Price, Lexicon Marketing and Dr. Felipe Korzenny, Cheskin.

Content Highlights:
Solid new research data to help you guide or course correct your Latino market strategies from some of the most respected names in segmentation and research:

Cheskin
Cultural Access Group
Geoscape International
Scarborough
Arbitron Inc
Social Quest Inc
Yankelovich (Cheskin Hispanic Monitor)

Keynote Speeches Designed To Help You Maximize Your ROI From The Growing Hispanic Markets

Use of Cross Platform Strategies To Build Your Latino Consumer Base — Monica C. Lozano, President & COO, La Opinion

Tackling The Tough Choice Of English Or Spanish For Your Messaging — Dr. Roger Selbert, La Jolla Think Tank and Trend Analyst, LatinWorks

Bridging The Gap In Financial Education By Empowering Latinos and Latinas — Julie Stav, NY Times Best-Selling Author and Talk Show Host on Financial Education

Strategic Partnership Initiatives For Increasing Urban and Latino Home Ownership — Ann Marie Wheelock, Senior VP, Western Region, Fannie Mae

Direct Marketing Tools & Predictive Modeling Strategies To Find Your Best Latino Customers — Betty Anne Cooper, Direct Marketing Pioneer, Gillespie

GIS Mapping — A Powerhouse Marketing Tool To Make Effective Use Of Ethnic Media and Consumer Data — Dr. Paul Robinson, Head of Geography, CalState Northridge’s College of American Media

For more information at http://www.srinstitute.com/cm401