Hispanic Markets For Publishers Conference In NYC.

On Tuesday, June 26, 2001 in New York City, a comprehensive review of Spanish-language publishing and markets for book, magazine, and online publishers conference is scheduled at New York University – School of Continuing Education
Center For Publishing.

Nine sessions will provide multiple approaches to a complex market from three different publishing industry perspective
First program to define Hispanic readers with the market data and analysis presented The small conference format will allow excellent networking opportunities Editorial content development – original and translations – will be discussed for book and magazine editors.

Magazine publishers and representatives of websites that are on Internet time will challenge traditional book publishing perspectives.

Every aspect of the Hispanic market and segments therein will be covered by the guest speakers based on their solid experiences.

Charles Acosta, Global Marketing Manager AC Nielsen, eRatings.com

Lisa Alpert, publishing director Random House Espanol, New York

Jon A. Andrade, Program Coordinator Advertising Sales, Parade Magazine Inc.

Natacha Bulofer, editorial director iLeon website, Philadelphia

Elizabeth Bradley, Magazine Publishing & Media Consultant

Luisa Fairborne, Publisher Reader’s Digest Selecciones Magazine

Linda E. Goodman, President The Bilingual Publications Co.

Christy Haubegger, President & Publisher Latina Magazine

Beatriz Mallorry, President HispanicAmerica

Adriana Lopez, Editor,Criticas

Rebecca Miller, Associate Editor Book Reviews, Library Journal

Jorge Ayala, National Sales Director El Diario/La Prensa.

Isabel Valdes, President, Valdes/Santiago Solution

The publishing industry event that defines the Hispanic markets and provides profitable solutions to reach the readers in this 35 million population sector. The “Hispanic Marketing for Publishers” Conference will present the best practices for designing programs with clear and decisive plans to reach your customers in all four market segments – consumer, education, reference, library and professional readers.

Publishers Weekly released a special feature “Libros en Espanol” issue back on December 28, 1992 with the lead
article “Spanish Lessons for Publishers.” The focus was on how many publishers were developing lists to reach the Spanish-language market of an estimated 23 million population. Today the challenge is to identify the appropriate marketing methods, communication tools and promotion programs to “do it right” and be successful.

The Hispanic population has grown by more than 61% in the last decade. The 2000 Decennial Census study reports that the number of Hispanic people soared to 35 million from the 22 million recorded in 1990. The New York Times reported that although Hispanics are still concentrated in California, Florida and New York, the new immigration from Mexico and Central America have moved to states like Arkansas, Georgia, Iowa, and North Carolina. Therefore, the rapid growth and national spread of this market segment presents different challenges for publishers.

Experts will present their experiences and documentation from the book, magazine and online publishing industries to allow you to prioritize special marketing programs to achieve the quickest and best results. Join the twelve professionals as they share with you both the editorial and marketing skills of publishing for the Hispanic reader. It is a mosaic of individual cultures, languages and countries that need to be understood and respected. The U.S. Hispanic market has much cultural diversity and factionalism which requires a professional understanding of and then publishing management to be effective.

About the Center for Publishing:

Since 1943, the Center for Publishing has offered a full complement of courses, seminars, institutes, and workshops that cover the entire publishing spectrum. In 1978, our six week, full-time Summer Publishing Institute began offering a broad, comprehensive introduction to publishing to talented individuals, many of whom now hold substantial positions within the industry. Our 40+ certificate courses in book, magazine and electronic publishing provide professional education for close to 1,000 individuals each year. The master’s of science degree adds a respected academic credential for those who seek to move rapidly in their careers.

New York University
School of Continuing Education
Center for Publishing
11 West 42nd Street, Room 400
Telephone: (212) 790-3232
Fax: (212) 790-3233
E-mail: pu********@ny*.edu