December 25, 2000

A great creative idea is lost if not placed on the right media channel. In recognition of this, HispanicAd.com is teaming with the Association of Hispanic Advertising Agencies (AHAA) to honor some of the best media strategies targeting Hispanic consumers with the First HispanicAd.com Media Planning Awards.

Awards will be given to the best Hispanic media plans featuring TV, Radio, Internet, Magazines, Newspapers, Cable, Direct Mail and Out-of-Home as the dominate media of the campaign. An award will also be given to the best media plan for under $1 million.

"Just as house builders rely on a solid foundation, so do advertisers. Media plans provide the foundation for building winning brand strategies that connect with Hispanic consumers," said Gene Bryan, president and CEO of HispanicAd.com. "As the authoritative voice of the Hispanic advertising industry, we are proud to partner with AHAA to sponsor the first media planning awards in the Hispanic advertising industry."

HispanicAd.com will assemble seven of the brightest and most respected media planning executives in the Hispanic advertising industry as this year's judges. HispanicAd.com and the judging panel will select the winning media plans. Submissions will be accepted by HispnaicAd.com, January 25 - February 23. Guidelines for entry are available at HispanicAd.com and www.ahaa.org.

A celebration and Media Awards presentation will take place during AHAA's semi-annual conference in Scottsdale, Arizona March 27 - 31. In addition to the awards, the conference highlights media's role in Hispanic Advertising. Full conference details are at www.ahaa.org.

Since its launching in February 1999, HispanicAd.com has been the Hispanic market's leading advertising and media news and information site in the USA, Latin America and the Caribbean. A division of Hispanic Media Sales, Inc., HispanicAd.com offers daily Hispanic advertising news and updates, weekly articles about the issues, individuals and corporations that define the industry and a weekly newsletter. HispanicAd.com also features regular contests and reader forums, polls and other interactive opportunities.

The Association of Hispanic Advertising Agencies (www.ahaa.org) is the national organization of firms that specialize in marketing to the nation's 32 million Hispanic consumers. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors.

AHAA's member agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA helps organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America's Hispanic consumers, who together have an estimated buying power of $458 billion.

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