NJAMA Panel Discussion On Effective Multicultural Marketing.

The New Jersey American Marketing Association (NJAMA) will host an informative Panel Discussion on “Effective Marketing to a Multicultural Community” on May 20, 2002 at The Crowne Plaza Meadowlands in Secaucus, New Jersey. Marketing to specific cultures can be difficult at best, but effective development and marketing of culturally targeted products can provide incredible benefits. The Panel Discussion on Marketing to a Multicultural Community will begin shortly thereafter at 7:30 PM.

A featured Panelist is Sheila Thorne, President of the Multicultural Healthcare Marketing Group; Torre Lazur McCann Healthcare Worldwide. Recognized by Forbes Magazine as the nation’s leading expert in multiethnic healthcare marketing, Sheila has spent over 20 years designing and implementing health education and promotional programs to reach multicultural communities, both in the United States and abroad. Thorne states: “Census 2000 serves as a wake-up call to businesses.

America’s “minorities” are no longer that-the multicultural market is now an emerging majority. No industry can afford to ignore any facet of this diverse population.”

The panel will consist of professionals who will speak on their individual experiences and discuss the do’s and don’ts of multicultural marketing. They will discuss the importance of multicultural marketing and issues involved with this complex topic. Methods of product development, market analysis and development of an effective multicultural marketing plan will also be discussed. Lastly, the panel will discuss the future of multicultural marketing.

The discussion will be hosted by Hal Daumé, a long time member and supporter of the AMA and an expert in international marketing. The diverse group of panelists should make for a lively discussion and an interesting evening. Other Panelists include:

Gope Aurora – President of Aurora International
Mr. Aurora has 25 years of varied experience in marketing products and services to both consumers and businesses, covering the US, Western Europe, Canada, South Asia, and the Middle East. He has made significant contributions to AT&T, ITT, and Western Union International.

Ricardo A. Lopez – President of Hispanic Research Inc. Hispanic Research Inc. is a company that specializes in helping businesses understand and market to the U.S. Hispanic community. Ricardo has 20 years of marketing research experience and has been studying the U.S. Hispanic community since he started college in 1979.

Eliza Weber – Marketing Strategy Consultant for Odwalla, Inc. Ms. Weber founded and ran Bem Casado.com.br, the leading wedding portal in Brazil. She also led multicultural marketing initiatives for Clairol and Kraft on such high profile brands as Herbal Essence and Shredded Wheat.

To register, contact Sharon Garr via phone, at 201-792-4164, or email AM****@ao*.com. Visit http://www.njama.org for directions.