SRC’s 2002 US Hispanic Market Report: Information On Hispanic Employment & Income.

Available September 2001 at the SRC seminars around the country, the new 2002 US Hispanic Market Report covers extensive new ground about the US Hispanic Market and how it is changing. One issue covered in the 2002 Blue Book is the new and vital information on Hispanic employment and income.

The Hispanic population is actively involved in the American workforce.

Relatively, Hispanics are slightly more present in the American working environment than are African Americans and Non-Hispanic Whites. Sixty-nine percent of all Hispanic adults 18+ interviewed for SRC’s 2002 US Hispanic Market report are currently employed, compared to 61% of the Non-Hispanic Whites interviewed and 65% of the African-Americans. When looking at retirement numbers, there are significantly less Hispanics who have retired as compared to African-Americans and Non-Hispanic Whites (5% vs. 16% of African Americans and 23% of Non-Hispanic Whites).

Currently, Dallas/Ft. Worth has the highest rate of employment among Hispanics in the US – 78% of Hispanics there are currently employed, either full-time or part-time. Houston is the market with the lowest unemployment rate among the Hispanics – only 2%. Miami has the greatest number of Hispanic retirees of all top markets with 16%. Overall, only 12% of all Hispanics interviewed are currently working at home, but in McAllen, this number was significantly higher – 20% reported working from home.

San Antonio and San Francisco have the highest number of adult Hispanic students (5% both), and Houston and Dallas the lowest (1% both).

Another interesting subchapter in this year’s 2002 US Hispanic Market Report deals with the collection, for the first time, of information on Income among Hispanics in the United States. This market characteristic helps determine how well Hispanics are being compensated at work and also reflects greatly on Hispanic Buying Power.

Hispanics in the US make an average of $34,850 per year. Among the to 10 markets, San Francisco/San Jose is the DMA with the highest number of Hispanics reporting annual income greater than $75,000 (12% of Hispanics) followed by Miami and Houston (11% and 9% of Hispanics respectively in these DMAs).

Hispanics in Miami have the highest average income of all top 10 markets – $41,000. Two contributing factors for this high average income are the higher level of education of Miami Hispanics (the highest among all Hispanics in the US), and the Miami labor market, traditionally regarded as the business capital of Latin America, which places high value on bilingual and bicultural professionals.

For more information on the new U.S. Hispanic market, contact Strategy Research Corporation, visit our website www.strategyresearch.com, and register for the Seminar Series on the 2002 US Hispanic Market in September, in Miami (9/13/01), New York (9/19/01), Los Angeles (9/21/01), and Dallas (9/25/01).