SRC’s 2002 U.S. Hispanic Market Study.

Strategy Research Corporation presents its new Blue Book: 2002 U.S. Hispanic Market Study at a Seminar Series in key Hispanic markets. This Study reveals the key demographic and consumer trends that have emerged from the 2000 U.S. Census and primary research conducted by SRC.

Among the changes to the 2000 U.S. Census is a distinction between “race” and “Hispanic origin”. The Census considers race and Hispanic origin to be two separate and distinct concepts. The “race” classification is based on the self-identification of the respondents, and is comprised of “one race” (White, Black or African American, American Indian and Alaskan Native, Asian, Native Hawaiian and Other Pacific Islander, and Some Other Race) and “two or more races.” It is not related to the “Hispanic origin” of the person. On the other hand, the “Hispanic origin” classification, also based on the self-identification of the respondent, is defined as a person of “Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race.” SRC, with the data from the 2000 US Census, continues to compile important demographic information about the US Hispanic population and how this information is essential.

For example, the U.S. Hispanic population is 35 million, which represents 12.5 percent of the U.S. population. Among the Hispanic population, 33 million identify themselves as “one race” and 2 million, “two or more races.” There are 16.9 million U.S. Hispanics who identify themselves as “white” and 14.9 million that identify themselves as “some other race.” The smallest category among Hispanics is the “Native Hawaiian and Other Pacific Islander” with 45,000.

Strategy Research will release more marketing data at the 2002 US Hispanic Market Study Seminars, `The Majority Minority, What the Future Holds’. The Seminars will be held in Miami, September 13, at the Hilton Miami Airport Hotel; in New York, September 19, at the New York Helmsley Hotel; in Los Angeles, September 21, at the Omni Los Angeles Hotel; and in Dallas, September 25, at Le Meridien Hotel. The seminars feature presentations from Strategy Research Corporation, Latin C.E.O., Telemundo, AOL Latin America, The Miami Herald, Latin Trade, Radio Unica and Business Wire among others.

For more information visit our website at http://www.strategyresearch.com