Ad Club NY – Celebrates Multicultural Excellence With ‘Creatively Correct’.

The Advertising Club will honor advertisers in the multicultural marketplace who “got it right” with “Creatively Correct” on January 30, an exhibition and cocktail reception at the Bloom Ballroom, 48 W. 21st Street in New York City. The event will showcase award-winning work from the Association of National Advertisers (ANA) and feature a question and answer
session with the winners.

ANA presented its first-ever Multicultural Excellence Awards in November, recognizing outstanding advertising campaigns targeted to multicultural consumers in four categories. Winning companies and agencies are:

* Hispanic: PepsiCo, Inc, Dieste & Partners (TV/radio)
* African-American: AT&T Corp., UniWorld Group, Inc. (TV)
* Asian: State Farm Insurance, Intertrend Communications (TV/print/radio)
* General Market: Verizon Communications, Burrell Communications Group (TV)

Creatively Correct will also display work from 11 honorable mentions. They are as follows:

* Hispanic: Cheerios, Casanova Pendrill (TV/print/radio); Heineken, The Vidal Partnership (TV); Miller Genuine Draft, LatinWorks (TV)

* African-American: Coors Brewing Co., Carol H. Williams (TV/radio); PepsiCo., UniWorld Group, Inc. (TV/radio); Verizon Communications, Burrell Communications Group (TV/print)

* Asian: Bank of America, Kang & Lee (print/outdoor); Met Life Financial Services, Admerasia (TV); General Motors, Innovasia Communications (TV/ radio/print)

* General Market: First Union, Hal Riney (TV); Kraft Foods, Ogilvy & Mather NY (TV)

More than 100 campaigns were submitted to ANA – the industry’s trade
association
dedicated exclusively to marketing and brand building. Entries were judged on their creative excellence and relevance to multicultural consumers by a panel consisting of members of ANA’s Multicultural Marketing Committee.

The Advertising Club of New York was founded in 1896 and is the oldest association in New York City serving all fields of the advertising industry. The Club was the first supporter of the “truth in advertising” program and created the first “Vigilance Committee,” which evolved into today’s Better Business Bureau.

For more information at The Ad Club at 212-533-8080 x210.