The Vidal Partnership Wins EMMA Award.
June 9, 2001
The Vidal Partnership’s Heineken-Latin Billboard promotion was the winner of the Live Event category at Promo Magazine’s EMMA awards. PROMO’s third-annual Entertainment Marketing Awards celebrate the tie-ins of 2000 which best avoided the potential pitfalls to produce campaigns that reaped rewards for both sides – increasing sales, awareness, and customer interaction for brands, expanding audiences for properties. TVP was the only Hispanic Agency to win in this general market competition.
