July 22, 2012

Batanga Media announced the acquisition of Crovat, a company that since 2007 has created and developed over 300 consumer websites. Dedicated to providing users with lifestyle and entertainment content, Crovat publishes various sites, blogs and communities with over 12 million unique visits per month.

Focused mainly on women's lifestyle, Crovat produces and publishes over 2,000 stories monthly including text, video and photos. Crovat's portfolio of sites includes lasmanualidades.com, imujer.com, elgranchef.com, muycine.com, alfombrarosa.com and entrepadres.com, to name a few.

"This latest acquisition solidifies Batanga Media as a digital leader in the women's lifestyle category, both in the US Hispanic and Latin American Markets," said Rafael Urbina, Chairman and CEO, Batanga Media. "Our dedication to delivering relevant and entertaining content for Hispanic communities around the world has never been stronger."

"Crovat was founded by a team of individuals dedicated to content creation and the development of interactive platforms," said Santiago Pehar, founder of Crovat. "We are excited to join the Batanga Media team and are eager to develop additional content utilizing the expertise of the leading digital media company in the Americas."

Crovat founder Santiago Pehar joins Batanga Media as Vice President of Product, overseeing all of the company's lifestyle properties.

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