July 25, 2011

comScore, Inc. announced the availability of AdEffx Campaign Essentials in Latin America. Campaign Essentials is comScore’s campaign audience validation tool, which is used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive dashboard with several highly sought functions for digital media planning and evaluation, including daily reporting of campaign demographics and traditional post-buy metrics such as Reach / Frequency and GRPs.

“As online advertising spend continues to grow in Latin America, the need for real-time campaign evaluation becomes increasingly important to ensure the best return on digital investment,” said Alejandro Fosk, comScore senior vice president for Latin America. “comScore Campaign Essentials enables our clients to confidently verify that their online campaigns were delivered to the intended audience with the desired reach and frequency. True visibility into campaign audiences will benefit advertisers, agencies and publishers alike in this growing digital marketplace.”

For more information at http://www.comscore.com

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