Irma Martinez launches new brand and website.

Irma Martinez, the most renowned Latina stylist and founder of Trendy Inc, consolidates her online presence with irmamartinez.com, a web destination that becomes the core of her growing social media presence.

“We decided to create a separate brand image and online destination from Trendy to reflect this new phase of my career, where I will focus more attention to multimedia projects on a personal level. Both my brand and image are a perfect reflection of my style, my personality and moment that I am living. I have been working for over one year in this platform where I will share my projects in the fashion industry as well as a brand ambassador,” said Irma from her studio in Wynwood.

Beyond presenting her biography, irmamartinez.com shares a complete portfolio of her work as spokesperson and stylist of the most recognized Hispanic celebrities, it also includes a social media feed and three new channels: Trendy Report, with commentary of the best of the red carpets and catwalks around the world, Trendy Board, which feeds from Irma’s Pinterest account and Trendy Spots, a multimedia platform that takes us to the most interesting international spots, already in its second season, this time from the fashion capital of the word: Milan.

“I am a happy, fun and optimistic person and I wanted to transmit those feelings through this new brand and online destination. Additionally, I wanted to make my style content more accessible because I have always thought one has to take the mystery out of fashion and transform it into something more approachable to be able to enjoy it even more. I envision being even more connected with my followers and friends who constantly ask me to share my point of view,” she continued.