August 22, 2011

Terra, a global digital media company and content producer with a presence in 18 countries launched a site special Herencia Hispana (Hispanic Heritage) on the Vida y Estilo (Life & Style) channel in honor of Hispanic Heritage Month. The special will stay active throughout 2012 honoring notable Hispanics in the world of fashion, sports, music, politics y mucho más!

“Terra's annual Hispanic Heritage Month site special celebrates our user's uniqueness and diversity while highlighting our impact on the American experience. This year's platform provides our audience with exclusive content and new interactive features,” said Fernando Rodriguez, CEO of Terra USA.

Terra's tailored coverage includes exclusive video interviews with key personalities from the Hispanic community who are making an impact and creating real change in their communities. This year, Terra will continue the tradition of highlighting the achievements of an up-and-coming or established Latino by naming them “Hispanic of the Year”. Building upon this momentum, Terra will continue to highlight the contributions of Latinos from all walks of life in a monthly series honoring one individual. At the end of 2012, Terra's users will have the opportunity to choose the “Hispano del Año” via an interactive cross-platform initiative.

“We are thrilled to be a part of the Terra Hispanic Heritage platform. We are committed to the Hispanic community and we believe in supporting programs that align with our corporate priorities. We celebrate Hispanic Heritage Month and stand beside this demographic who have been loyal to Toyota for many years,” said Kimberly Kyaw, Senior Media Strategist, Toyota Corp.


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