Yahoo! en Español launched a new blog, sponsored by Toyota Prius v, presenting tips on how to live an environmentally-conscious life. The blog, called Vida Ecológica http://es-us.mujer.yahoo.com/blogs/vida-ecol%C3%B3gica/> , is hosted on Yahoo! en Español’s Canal Mujer and is sponsored by the new Toyota Prius v, in an exclusive partnership aimed at portraying the global benefits of switching to a greener lifestyle.
The Spanish-language eco-friendly initiative hopes to steer Hispanic consumer towards a more sustainable way of living, starting with tips to save energy and reducing their impact on global warming.