ADS Media Group To Launch National Hispanic Co-op Advertising Program.
July 11, 2004
ADS Media Group based in San Antonio, Texas is set for it’s first monthly distribution to the doors of Hispanic homes in California, Texas, Arizona and Illinois starting August 15th. Targeting 1,000,000 homes in 10 major markets, ADS will place a colorful bag with advertising FSI’s, product samples and educational material directly on the door of homes with its national distribution capability. The program, La Canasta de Valores (The Basket of Values), has been in the planning stages for over a year. The program is monthly and distributed around key shopping and holiday periods.
The company has developed the delivery criteria based on high concentrations of Hispanics with its mapping software combined with census block group information. ADS will provide verification and tracking via its proprietary website for it’s customers.
