Consumers Rave About Deal Enjoyment Using Coupons.

According to data released by the Promotion Marketing Association (PMA) Coupon Council, 76% of the overall population use coupons and many do so for both the cost savings benefit and the deal-enjoyment factor. Each year, the PMA designates September as National Coupon Month, and reminds consumers of the $3 billion saved annually with coupons.

“It was really interesting to note that for coupons users, saving money on purchases pales in comparison to the rush they get from hunting out a coupon and feeling smarter for using it,” said Lorraine Gallaher, co-chair of the PMA Coupon Council. “In fact, it is those with the highest level of education – post-graduates – who use coupons the most, showing that shopping with coupons is truly shopping smart.”

Charles Brown, co-chair of the PMA Coupon Council, added, “By using coupons, consumers are doing something positive for their family’s budget. The typical coupon is worth $1 today and those dollars add up quickly. What’s more, 63% percent of coupon shoppers say that they are often able to combine coupons with other in-store specials, sales or frequent shopper card discounts to increase their savings even more.”

In 2004, 84% of females and 68% of males used coupons they received from Sunday newspaper inserts and retailers’ fliers, as well as those found in magazines, in and on packages and online. And manufacturer offers are just one slice of the coupon pie – retailers are increasingly turning to coupon promotions as well to help attract, retain and reward loyal shoppers.

For more information at http://www.pmalink.org

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