Data-Link: Latin-Pak Links Direct Mail, Email and Mobile databases.

Latin-Pak has been building and enhancing their Hispanic database capabilities, which now includes: direct mail, email and mobile. While each database is valuable unto itself having unique characteristics, Latin-Pak has the ability to link information from all databases providing clients with powerful data integration for more precise direct marketing campaigns.

Asked how it works, Vince Andaloro, President/CEO of Latin-Pak replied, “ We consult with our clients on the goals of their marketing project or campaign. Using analysis of the many facets of their marketing campaign and product, we outline the demographics of the Hispanic consumer they are targeting. We are able to link information from our email, direct mail and mobile phone lists to create a database that will complement their marketing goals. We can utilize the data to reach the targeted demographics effectively using a combination of delivery means: one, two or all three. We can also take the more specific demographic characteristics of one database (email), run a count and link this very targeted list to another database (home address) for a more precise target of the desired means of delivery (home address).”

Andaloro continues, “To further illustrate, let us take a hypothetical project of promoting an event in an area where the target is Hispanic men 30-35 and our client would like to reach the same males who are interested in cars using all three means of delivery and live within 25 miles of the event. We can link all three databases and provide a project that will allow a direct mail piece to be delivered 2 weeks prior to the event, an email reminder 7 days prior to the event and a text message 1 day prior to the event. Thus, 3 marketing pieces are delivered to a very targeted audience using 3 different delivery means. Needless to say, success abounds in this type of marketing project. We develop extremely targeted marketing campaigns linking two or more of our databases to get most targeted information for our clients. This example does not even touch on the flagging and appending capabilities we have. Just imagine the extraordinary strategies we create and initiate for our clients!”

The quality of the data is imperative, thus all of Latin-Pak’s databases are refreshed on a monthly basis to ensure the exceptional quality inherent to Latin-Pak’s reputation. Currently, Latin-Pak’s database numbers are an astounding 10 million plus Hispanic household addresses, 15 million double opt-in Hispanic email addresses, and 6 million Hispanic mobile phone numbers. While each of these databases has unique characteristics, Latin-Pak utilizes a sophisticated analysis to append strategic characteristics and create new integrated data information tailored to meet clients specific marketing project parameters. The end result is a comprehensive marketing mix, which brings clients a significant return on investment. Since Latin-Pak owns all of its data, use is monitored and never exploited.

For more information at http://www.latinpak.com