Directo Hispano Tapping Into Opportunity.

A new business model implemented by Directo Hispano, Inc. may just be the solution for scarce DM bilingual professionals and limited dollars. Founded in the summer of 2004 by former employees of some of the nation’s leading Hispanic Agencies, Directo Hispano has been awarded a number of Direct Response assignments that prove the solidity of the innovative approach.

“Two factors combine that make us increasingly attractive,” says Humberto Freydell, President of Directo Hispano. “On the one hand we see that Hispanic Agencies lack qualified DM personnel — who know and understand the difference between general advertising and direct response. “On the other, General Market Direct Agencies are feeling Client pressure to explore Hispanic segments”. Buzz about the Hispanic opportunity has been spreading to direct marketing Clients.

That’s the opportunity Directo Hispano sees as its niche, says Freydell. “We partner with Hispanic Agencies and General Market Direct Agencies to serve their Clients Hispanic Direct Marketing needs. To the Hispanic Agencies, Directo Hispano brings Direct Response expertise. To the General Agencies, Directo Hispano brings Hispanic insights, combined with a thorough knowledge of direct response.”

From the non-profit world, to automobile clients, retailers and others, Directo Hispano has partnered with both General Market and Hispanic Agencies to execute a number of campaigns – in only several months!

Freydell sees the future as quite bright. “At a minimal investment, Hispanic and General Agencies are letting their Clients explore and test Direct Marketing efforts to the Hispanic Market. A lower overhead decreases CPLs, CPOs and CPA.s. And that, in turn, increases your Hispanic customer’s LifeTime Value”.