Gas Station TV and Ford produce Industry’s first Echo Ads.

Gas Station TV announced an industry-first, new creative product to increase frequency and brand retention for advertisers – the Echo Ad(TM). Gas Station TV’s Echo Ad offering is a strategically placed 5- or 10-second spot that runs in addition to the advertiser’s initial 15- or 30-second spot during the Gas Station TV network programming experience. The second ad allows advertisers to increase message frequency, further drive action and raise metrics for overall campaigns.

Ford is the first advertiser to run an Echo Ad campaign on the Gas Station TV network beginning March 16. The Echo Ad service offering was initially created to complement the 2010 Ford Fusion + Hybrid launch campaign, inform consumers about the product, introduce them to the product’s message and bring consumers to action by driving them to visit the nearest Ford dealership.

“With each new product offering, GSTV is defying traditional digital-out-of-home categorization and effectively bridging the void between TV and interactive,” said David Leider, CEO of Gas Station TV. “We build exceptional new creative programs that more closely mirror the experience offered by TV and the interactivity offered by online, making our media even more attractive to advertisers searching for ROI with each placement.”

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