Latin-Pak adds Contextual Messaging.

Latin-Pak now includes Contextual Messaging to Hispanics in its direct marketing repertoire. Latin-Pak’s Contextual Marketing addresses the branding of a product by matching categories or key search words to the advertisers message broad scope of US Hispanic web sites. Latin-Pak’s Contextual Marketing Programs offers various levels of contextual marketing to reach Hispanics while avoiding fragmentation.

According to Vince Andaloro, Latin-Pak President and CEO, “Today’s advertising environment necessitates the use of various media sources to launch effective marketing campaigns. The source of Contextual Marketing adds the element of demand creation via the web and is quickly becoming a key element in concentrated marketing strategies to reach US Hispanics. 52% of all US Hispanics access the internet today and the numbers are growing. In order to meet various demands within a growing market, Latin-Pak has developed 3 contextual programs tailored to meet the unique needs of our clients.”

The three contextual marketing programs offered by Latin-Pak are Contextual Targeting, Brand Contexting and Context Profiling. In Contextual Targeting, advertisers choose key categories of users’ searches. Ads are placed on pages that are pulled up by a user within and across that category for broad exposure. In Brand Contexting, advertisers choose key words of users’ searches. Ads are placed on pages where key words are used for a more targeted exposure. Context Profiling first, spreads ads across all categories; secondly, profiles the ad to specific categories visited based on viewer actions; thirdly places the ad on those categories that elicit positive viewer actions, optimizing real time.