The Typical Coupon Shopper For National Coupon Month.

Valassis, determined what a coupon shopper looks like in its September Consumer Navigator. The monthly report developed statistics that identify characteristics of coupon shoppers. The study found that:

* Coupon Shoppers are Stable, Big Spenders:

— 48% of coupon shoppers have a household income of more than $50,000.
— 28% of coupon shoppers spend $120+ in an average week on groceries.
— 58% of coupon shoppers use their coupons at grocery stores.
— 63% of coupons shoppers are married.

* Coupon Shoppers are Well Educated:

— 38% of coupon shoppers have either an Associates, Bachelors or Post Graduate degree.
— 56% of coupon shoppers are book lovers.
— 72% of coupon shoppers read the newspaper.
— 48% of coupon shoppers get coupons from the color coupon booklet distributed in Sunday newspapers.

For more information at http://www.couponmonth.com

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