February 12, 2001

Valassis Communications, Inc. announced the company has signed an agreement with Papel Media Network (PMN) to deliver their products and services to the Hispanic communities. This agreement gives Valassis the opportunity to give their customers a complete turnkey process for their Hispanic marketing needs with a thorough understanding of the culture and vast experience in the promotion and advertising industries.

"Our clients now have a complete portfolio of Hispanic marketing solutions from Valassis. In addition to newspaper delivered products, we offer direct-to-door sampling to provide full market coverage," said Gary Yost, vice president of marketing at Valassis. "Manufacturers can build awareness with nearly 8 million circulation weekly with our cross mix of products."

Valassis is offering the following marketing solutions in Hispanic areas:

¨ Run-of-Press (ROP)
¨ Solo Inserts
¨ Newspaper Polybags and Product Sampling
¨ Direct Mail
¨ Direct-to-Door Samples

"Newspapers are the most effective way to reach a particular DMA," said John Trainor, CEO of Papel Media Network. "Wherever there is a group of Hispanic consumers, there is a Spanish-language publication."

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