ValCom To Launch Interactive Hispanic Game Show.
July 12, 2003
Vince Vellardita, President and CEO of ValCom, Inc. announced that the company has entered into an agreement with KUNA-TV, the Telemundo affiliate in Palm Springs, Calif., to produce Latino Bingo, an interactive live Hispanic game show with a bingo format that allows only the home audience to win the announced prizes.
This unique and powerful 13 week, half hour live interactive game show will turn television viewing into a meaningful and exciting interactive experience. Approximately six Telemundo affiliates are scheduled to start broadcasting Oct. 25, 2003, from 11:30 a.m.-12:00 p.m. (Noon), PT. Viewers may obtain their game cards to participate in this live interactive game show at participating sponsor locations.
“Not only are we elated to be affiliated with KUNA/Telemundo, which is part of a group consisting of six stations, this is also a great business opportunity for all parties involved. This innovative program will give advertisers their return on dollars spent, by reaching the rapidly growing buying power dollars of the Hispanic demographic, and the affiliation gives ValCom a way of generating revenues through ad sales and sponsorships. This agreement enables the Company to provide
innovative programming to meet the demands of the growing Hispanic market and to capitalize on the available ad revenues,” stated Mr. Vellardita.
