March 30, 2013

HispanicAd.com announced the winners of the 2013 Excelencia Media Planning Awards (HMPE) at a luncheon during Association of Hispanic Advertising Agencies (AHAA) annual conference in Miami, FL on Monday April 29, 2013.

HispanicAd.com presented awards for the best media plans in nine categories as well as the "Gran Plan".

The judges for this year's competition were:

Donald Davis - Director of Media Services at d exposito & partners
Yousef Kattan Fernández - President/CEO of TruMedia
Angelica Posada - Media Director at Acento Advertising
Andreea Redis - Coste - VP Media Director of MGSCOMM
Mike Torres - VP, Connections Director at MV42

This year’s winners are:

Best Plan using Branded Entertainment/Content Integration

Agency: Starcom Mediavest Group
Client: Proctor & Gamble
Product: COVERGIRL
Media Director: Alicia Ovadia
Media Planner: Qyana Agina
Media Buyer: Lauren Barish

Honorable Mention

Amway - d exposito & partners
Allstate - Tapestry
Ford Motor Co. - Zubi Advertising

Best Plan using Digital Media

Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fusion
Media Director: Isabella Sanchez
Associate media Director: Mike Roca
Sr. Media Planner: Jennifer Hernandez
Jr. Media Planner: Maria Gutierrez

Honorable Mention

Pork Board - Bromley
Trident - Starcom MediaVest Group

Best Plan using Direct Response

Agency: Hispanic Group
Client: Dish
Product: DishLATINO
Media Planner: Mariajose Gensollen
Media Buyer: Mariajose Gensollen

Honorable Mention

Avon - Starcom MediaVest Group

Best Integrated Plan

Agency: Zubi Advertising
Client: JP Morgan Chase
Product: Chase Liquid
Media Director: Isabella Sanchez
Associate Media Director: Jany Borges
Media Planner: Lina Roitman
Media Buying Supervisor: Kathy Bonilla

Honorable Mention

T-Mobile - Conill
Heineken - Starcom MediaVest Group

Best Plan using Magazines

Agency: Starcom MediaVest Group
Client: Proctor & Gamble
Product: P&G Beauty Scale and Orgullosa
Media Director: Elena Figueroa
Media Planner: Monse Moreno
Media Buyer: Crystal Levandowski

Honorable Mention

Ford Motor Co. - Zubi Advertising

Best Plan using Newspaper

Agency: Havas Media
Client: MundoFOX
Product: Network Launch
Media Director: Ronald Mendez
Media Planner: Raymond Mounier
Media Buyer: Raymond Mounier

Honorable Mention

JP Morgan Chase - Zubi Advertising

Best Plan using Out of Home

Agency: Conill
Client: Toyota
Product: Prius
Media Director: Robert Spallone
Media Planner: William Fonseca
Media Buyer: Elizabeth Sanchez

Honorable Mention

LAN Airlines - Hispanic Group
Indio Beer - Starcom MediaVest Group

Best Plan using Radio

Agency: Starcom MediaVest Group
Client: Kraft
Product: MiO
Media Director: Cristina Martinez
Media Planner: Monica Nunez
Media Buyer: Jessica Roman

Honorable Mention

Post / Honey Bunches of Oats - Starcom MediaVest Group

Best Plan using Television

Agency: Conill
Client: Toyota
Product: Camry
Media Director: Robert Spallone
Media Planner: Sal Huertas
Media Buyer: Olivia Zaldivar

Honorable Mention

Ford Motor Co. - Zubi Advertising
Wendy's Restaurants - Starcom MediaVest Group

El Gran Plan

Best Plan using Digital Media

Agency: Zubi Advertising
Client: Ford Motor Co.
Product: Ford Fusion
Media Director: Isabella Sanchez
Associate media Director: Mike Roca
Sr. Media Planner: Jennifer Hernandez
Jr. Media Planner: Maria Gutierrez

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