Banking pays off in Spanish at the heart of NYC
May 10, 2010
In the streets of New York City, financial capital of the world, Bank of America proudly leads by example with bilingual signage at their iconic Empire State location. This visible commitment to engage and reach walking-by New Yorkers “in language”, is indicative of a bigger trend: banking in Spanish pays off!
BY Liliana Gil – Managing Partner – Cultural Intelligence Officer
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http://www.HispanicCMO.com
