Beyond the Hype: How new content & technology are redefining the Future of Media.
October 19, 2007
Web 2.0 is emphatically here to stay. Social media is a powerful new force. And content owners must come to terms with the implications. Where will revenue growth come from and should organizations embrace online video as an opportunity—or fear it as a threat?
Yes, competition is fierce on many fronts. But it always has been. With boundaries blurring between sectors, the question is: are you ready for battle? Digital transformation holds the key to success—and achieving that goal is the challenge for 2007 and beyond.
To help understand the scale of new content opportunities, and the ways in which companies are approaching them, Accenture recently completed its Media Content Survey 2007. Now established as a signpost to change in the media and entertainment industry, this research project surveyed more than 100 of the most influential content executives in leading companies worldwide.
To view report CLICK on link below (Adobe Acrobat Reader required):
http://www.accenture.com/NR/rdonlyres/4C449F3D-32D8-4C36-B58A-16069279797E/55073/BeyondHypeFinal98.pdf>
