Brands on The Brink.
October 2, 2009
At a time when many marquee brands have filed for or are teetering on the edge of bankruptcy, and others face their toughest times in decades, licensing is increasingly being used to generate revenue for brands, stave off insolvency or as a new business model altogether.
By Cara Bernosky
To download whitepaper CLICK on link below:
http://www.brandchannel.com/images/papers/495_Brands_On_The_Brink.pdf>
