Building Brand Value & Influence in the Airline Industry.
January 17, 2009
Airlines must maintain marketing spending. It is well documented that brands that increase advertising during a recession as competitors are cutting back – can improve market share and return on investment at a lower cost than during good economic times. Uncertain consumers need the reassurance of known airline brands. Airlines are in a battle for market share, and in some cases, survival. The airlines that survive and flourish will be the ones that build a strong brand, improve value, and build influence by engaging communities around their brand.
To view report CLICK on link below:
http://www.brandchannel.com/images/papers/465_DDB_YP_AirlineBranding_final.pdf>
