CPG Marketers Ramp Up Direct Sales
March 12, 2010
Triad Digital Media represents a unique but growing niche known as retail online media. The company creates custom and targeted content for e-commerce sites and marketers that attract consumers to digital storefronts. The goal is to deliver online and offline sales. CEO Greg Murtagh spoke with eMarketer about consumer packaged goods marketers segueing into online direct sales and the key issues involved in that transition.
By Greg Murtagh – CEO / Triad Digital Media
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