Demand for your Brand.
January 1, 2010
Building a brand in today’s global market is very different from what it used to be. No longer can an organization expect marketing to do the work of branding. This white paper demonstrates how and why the function of brand definition and development is critical prior to the creative efforts of marketing.
By Carol Chapman, The Brand Ascension Group
To read white paper CLICK on link below:
http://www.brandchannel.com/images/papers/474_Brand_Demand.pdf>