Detroit brand retrograde to Retrofit.
January 2, 2009
What do GM, Ford, and Chrysler have to do to change the brand perception that Detroit has been sleeping at the wheel when it comes to innovation? Plenty. Detroit must shift gears and go from being perceived as a deteriorating retrograde brand still driving old ideas from the 20th century to an innovative brand retrofitted to meet the requirements of greener 21st century with enthusiasm. And that’s not all.
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